There’s no question that parents consider their children to be the most important people in their life. This is why when it comes to daycare centers, it is only normal for them to be thorough and critical. Parents only want the best for their child and this includes the facility where the child will be kept while they are out working. That being said, following are some tips on how to start a daycare and earn the trust of possible clients.
Open a Daycare – Start Small
Starting a home daycare is usually the best option, especially for individuals who have little budget. Parents are happier if they find out that there’s a small amount of children in the center, ensuring that their child would get as much attention as possible.
Advertise Your Daycare in the Right Places
The best way to start a daycare is to advertise within a small circle first. Children of friends and relatives would be a good starting point. From there, advertising to different community organizations such as schools and churches would be the next step. The internet would also be a good place to market the service, but this could turn out more people than the daycare business is capable of handling during the first few months of operation.
Be Upfront with Credentials and Licensing
Show parents exactly why the daycare service is good enough to take care of their child. Credentials include a business license, well-learned staff, certification in First Aid and CPR not to mention passing the inspection set by the authorities. It’s also a plus if the owner or the staff went through child care training.
Show them a Tour
Provide the parents with a thorough tour of the daycare facility starting from the play area to the nap room. Parents need to see exactly where their children would be spending most of their days when they are not there.
Assure them of the Security
One of the best ways to win parents is by showing them that the daycare is committed in keeping their children safe. A great way to do this is by providing them a thorough curriculum of what the kids would be doing during the day such as when playtime would start, what time would they eat and what they would be eating. Placing security measures to make sure that each child goes home with the right person is also impressive and would definitely convince parents into the service.
Be Reasonable with the Price
In order to obtain the right pricing for daycare services, try browsing through the neighborhood for similar services and try to match that. Like any business, the goal of the daycare is to make a profit so balance the predicted income with the expenses expected for the month.
Of course, those aren’t the only marketing techniques people can use on how to start a daycare and get clients. Keep in mind that parents wants to see the best service possible for their child so put yourself in their shoes. Imagine how you want your child to be taken care of and provide this exact level of service to the parents.